Combining branding and performance.That’s our true expertise.
JVWEB refuses to choose between Branding and Performance. Your visibility shouldn't just look good—it should scale your business. We convert 'Upper Funnel' spend into a measurable, profitable, and data-backed acquisition strategy.
We remove the 3 barriers holding your investment back
The end of flying blind
Hesitating because the impact feels unclear? We don't launch anything without a measurement protocol. Through advanced impact studies (Brand Lift, Search Lift) and incrementality analysis, we prove the business value of every euro invested in brand awareness.
Connecting branding and performance
"Your campaign doesn’t end with a video view. We turn your brand awareness into sales fuel by intelligently funneling audiences captured at the top of the funnel directly into your conversion campaigns.
Creative orchestration
A lack of internal resources should no longer be a bottleneck. We bridge the gap between your Brand teams (guardians of your image) and your Acquisition goals (drivers of revenue) to produce or recommend creative assets that respect your DNA while delivering performance.
Why choose JVWEB?
Opportunity diagnostic
It all starts with data. We use advanced audit tools (google trends, similarweb) to scan your environment and your competitors. Where is the opportunity? what is the real potential?
Strategy & roadmap
We define a clear plan: which messages? Which channels? Which tactics (always-on or key moments)? We build a roadmap that aligns your brand objectives with your budget requirements.
Creation & storytelling
This is where the magic happens. We define the creative sequencing: what story to tell and in what order? We work closely with your brand teams to approve content that is consistent, impactful, and perfectly adapted to the formats of each platform.
Activation & security
Campaign setup, granular bid management, A/B testing, and rigorous quality control. We pay close attention to brand safety to ensure your brand always appears in a premium context.
Measurement & learning
The launch is not the end. We cross-reference internal reports with impact studies (Share of Voice, Brand Lift). These insights create a learning loop: each campaign feeds the strategy of the next for continuous optimization.
We activate the right channels where your audience's attention is highest.
Each platform has its own rules and algorithms. We master the specificities of each one to deliver the best ROI.
Meta Ads
The engine of your scale. More than just a network, it is the foundation of your B2C growth. We leverage the power of the Meta algorithm and CAPI integration to transform your sales volume at scale.
LinkedIn Ads
The end of B2B ad waste. We target decision-makers with precision (ABM, retargeting) to fuel your sales pipeline with qualified leads.
TikTok Ads
Attention transformed into conversion. We adopt native creative codes (UGC, Trends) to capture attention and drive purchases.
YouTube Ads
The media of conviction. The world’s second-largest search engine is a full-funnel lever. From bumper formats for awareness to action formats for direct sales, we script your video presence.
Pinterest Ads
Inspiration that precedes the purchase. We position your products where projects take shape. We reach an audience in the active research phase to influence the purchasing decision at the source.
Snapchat Ads
Exclusive engagement. An under-exploited channel to reach generations Y and Z in an intimate environment. We create immersive experiences there that generate strong and immediate engagement.
We drive our clients' campaigns through data. Performance analysis fuels our recommendations and allows us to integrate the latest innovations across every channel while adjusting the overall marketing strategy.
Creative is your first point of contact
At the top of the funnel, the lack of tailored creatives compromises the campaign from the very start. We know that production is a pain point. That is why we integrate this building block into our service offering.
Let’s discuss your ambitions.
Stop letting your upper funnel be a blind spot.
Les questions fréquentes sur le SEO
What is the minimum budget for an awareness campaign?
Awareness requires repetition. You need a sufficient budget to reach your core audience multiple times. We calibrate this budget to ensure it is a measurable investment, not a sunk cost.
What is your approach to Brand Safety?
We use strict exclusion lists to prevent your ads from appearing on questionable or controversial sites. Your brand image is our top priority.
How does video drive brand awareness?
Central. Video is the format that best conveys your brand's emotions and values. We optimize your videos to be impactful even in short-form formats (such as 6-second bumper ads).
How do you measure the ROI of a branding campaign?
That’s the ultimate challenge. We use Brand Lift studies (ad recall), analyze the increase in branded search queries on Google, and monitor direct traffic. We then link these indicators back to your overall sales.
Which channels do you activate for brand awareness?
YouTube Ads, Display (Banners), Audio Ads, Social Ads (reach), and DOOH (Digital Out-of-Home). We select the channels where your audience consumes content, whether passively or actively.
Why invest in Branding when you're looking for Performance?
Branding paves the way for tomorrow's performance. It expands your audience pool. Without awareness, your conversion campaigns eventually lose steam and become more expensive (rising CPAs).